The purpose of this site is to help advertisers better understand the changing world of advertising and media with professional advice and answers to questions that may not be easily found elsewhere. Look for regular articles from the advertising professionals at Aim Advertising and Aim Digital Visions. There will be articles about how to buy advertising in the digital age.. Plus special attention will be given to traditional mass media such as radio, newspaper, cable TV, network TV and billboards.

If you run a small business that advertises, our aim is to give you advice and insight about advertising from the street level. You’ll get answers to questions you probably won’t get from your local media reps. It is our ultimate objective to create a dialogue among advertisers and media people to benefit the end users… you.